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Hanoi Tourism Creates Brands for Local Souvenirs | To travel

In a pottery village (Photo: VNA)

Hanoi (VNA) – Craftsmen villages and tourist companies in Hanoi were commissioned to create brands for local souvenir products, in accordance with a city plan to carry out the national tourism development strategy to 2030.

It is believed that there is enormous potential in the development of souvenirs which can greatly contribute to Hanoi tourism by increasing the length of stay and spending of tourists.

With more than 1,350 artisan villages, Hanoi is a tourist hub with great potential for memory development, with many unique products from these villages.

According to the Association of Handicraft, Ancient and Cultural Villages of Hanoi, 35 villages under its management are capable of creating hundreds of products and souvenirs to serve visitors. Many of them receive orders from European and Asian countries.

The head of the association Nguyen Van Su said that the villages, over the years, have kept in touch with well-known tourist destinations to showcase and sell their products.

However, in the domestic market, traditional gifts have little appeal and competitive advantage. The number of products sold as souvenirs in local destinations remains modest, and few of them exhibit typical features of the sites.

Hanoi tourism creates brands for local souvenirs hinh anh 2At the silk village of Van Phuc (Photo: VNA)

Phung Quang Thang, director of Hanoi Tourist and chairman of Hanoi Travel Association, pointed out that developing souvenirs in craft villages has not yet been effective due to a lack of connectivity and information sharing. between villages and travel agents.

Meanwhile, the simple design and limited promotional activities made the souvenirs of Hanoi Handicraft Village unsuitable for the taste of domestic and foreign vacationers.

The director of the Literature Temple Scientific and Cultural Activities Center, Le Xuan Kieu, said the site has launched a competition to design its own memorabilia. Subsequently, it will join forces with artisan villages to produce new products.

Nguyen Thi Bich Thuy, head of the management board of the Hoa Lo prison relic site, said he had constructed an array of memorabilia with links to historical stories associated with the relic.

Su said the village group had worked with the Hoan Kiem District People’s Committee in the heart of the city and the Hanoi Travel Association, as well as some relic sites, on the idea of ​​creating an area with handicrafts, souvenirs and gifts created. by the villages of Hanoi.

The move, which is hoped to promote the epitome of craft villages and improving the visitor experience, requires closer collaboration between local artisan villages, tourist destinations as well as tourism businesses, insiders said.

Currently, Hanoi Tourism Department and Municipal People’s Committee are considering hosting a Hanoi Souvenirs and Gifts Festival this year as the COVID-19 pandemic is under control.

The number of tourists to Hanoi in the first half of 2021 is estimated at 2.9 million, down 25% year-on-year, according to the municipal tourism department.

The city only earned 8,100 billion dong (US $ 352.6 million) from tourism services, down 57% year-on-year.

Currently, Vietnam has not yet opened its doors to international tourists. The number of foreigners coming to Hanoi during this period is modest, mainly experts and workers staying in Vietnam.

Therefore, the capital’s tourism industry has actively restructured new tourism products with the aim of better serving domestic tourists, such as a night tour to explore the Imperial Citadel of Thang Long – a world cultural heritage site recognized by the UNESCO, a folkloric experience visit to the Ethnology Museum, or a night visit to the site of the relics of Hoa Lo prison.

The sector has also set itself an overall objective of welcoming between 13.16 and 19.4 million tourists, including 10.96-15.34 million national visitors, for this year.

Hanoi attracted some 8.65 million holidaymakers in 2020, or 30% from 2019, with foreign arrivals estimated at 1.11 million, or 15.8% from last year. /.


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